Inflation comes in waves. The first wave is shrinkflation or skimpflation. That’s when producers start charging more per weight as they try to cover rising costs. You can see shrinkflation with your eyes. There is less cereal in the box. There are deeper dimples in the perfume bottle and less fluid inside. There are three potato chips in a bag pumped wi…
© 2024 Dr. Pippa Malmgren
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